What is the distance between who you are and how the world sees you?
Close your Reputation Gap.
In an era of full transparency, your reputation is your most valuable asset, and the one you control least. Kramm & Partners Ltd is a London- and Swiss-based advisory firm that closes the gap between who you are and how the world actually sees you.
What Others Say
“Yannick played a key role in positioning Vestas as a leading actor in renewable energy solutions, skilfully shifting narratives from sustainability to the critical theme of energy security for Europe.
His strong focus on brand reputation was evident in the way he oversaw approvals of external marketing assets, ensuring consistency and impact across all channels. Yannick demonstrated strong leadership in managing agency teams and aligning regional communications seamlessly with global strategy.
What stands out most is his calm and decisive communication style, especially in high-pressure situations, which inspired confidence and clarity among colleagues and stakeholders alike.
Yannick is a highly skilled communications leader who combines strategic vision with operational excellence, and I wholeheartedly recommend him.”
— Morten Skifter Andersen, Former Senior Director at Vestas A/S
“Yannick is one of these rare individuals who combine a super bright mind with the ability to translate sharp thinking into practical action.
He is a true master of his trade: Yannick gets under the skin, data, insights and whatever is needed and crafts stories and communication that cut through and stick; multi-audience and multi-channel.
Personally, I have come to appreciate Yannick as a sincere, hard-working, and dedicated co-worker and friend. He masters the soft skills required to align teams and achieve success in pretty much anything he undertakes - applied in the world of communications and combined with the hard skills he demonstrates in his work, this is a fantastic 'package'.
I can only commend and applaud anyone working with him, you'll get richer for it in every way!”
— Markus Kramer, Managing Partner at Brand Affairs AG
Meet the Founder
"What is the distance between who you are and how the world sees you?"
I've spent more than a decade in communications and brand strategy, and I keep seeing the same thing. The biggest risk an organisation faces isn't a competitor. It's the gap between who it is and how it's seen. When those two drift apart, trust erodes quietly, and by the time it reaches the headlines it's expensive to fix.
I'm Yannick Kramm, and I founded Kramm & Partners Ltd to close that gap. I advise leaders and organisations in three worlds where reputation carries real weight: energy, geopolitics, and premium lifestyle. The focus never changes. Clarity under pressure.
Reputation Audit and Alignment
01
Algorithmic Reputation Mapping
A forensic audit of how you show up across the media and AI-driven search.
Most organisations have a blind spot. They don't know how the world, or the algorithms that now summarise it, actually see them. I map your presence across global media, stakeholder sentiment and AI search, then show you where your story is strong, where it breaks down across borders, and where the inconsistencies are quietly costing you influence. You come away with a clear, evidence-based picture of your reputation as it stands today.
02
Internal Strategic Alignment
Defining who you really are, and where you're actually going.
A reputation only holds if it's true. I work with your leadership to pin down a core identity you can defend, one that reflects where the organisation is genuinely heading, not where a slide deck says it is. Set against the findings from step one, this is where we identify the precise shifts needed so your story stands up to two audiences at once: the people who read it, and the machines that now summarise it.
03
Narrative Engineering & Advisory
The plan that turns the gap into aligned, credible action.
Closing the gap takes more than a press release. I build the practical roadmap that brings how you're seen back in line with who you are: what to say, where to say it, and what to fix first. When a situation calls for it, I bring in vetted legal and monitoring specialists. The aim is a reputation that stays consistent and credible across every border, and wherever the algorithm looks next.
Your Questions, Answered
What is the concrete output of the reputation gap analysis?
You get a Strategic Alignment Map: two documents that work together. The first audits how you're currently perceived across global media and AI-driven search. The second captures your leadership's actual intent, how you want to be understood. Side by side, they show exactly where the gap is, how wide it is, and what to change first.
Who benefits from working with Kramm & Partners?
Organizations and individuals where reputation is load-bearing. In practice, and given my own experience and the setup of Kramm & Partners, that means diplomatic missions managing cross-border perception, mid-sized energy companies navigating the transition narrative, and family offices or public figures who need to understand and protect their digital footprint. I work across countries and continents - most frequently in London, Switzerland, and the Caribbean.
How is sensitive client data protected during the audit and advisory process?
All client data is handled with strict confidentiality. Work is stored and shared within Google Workspace, which encrypts your data both in transit and at rest, and access is protected by multi-factor authentication. Findings are delivered as private presentations, shared only with the named people you approve, with editing and downloading restricted. Access can be revoked at any time, and nothing you share is ever posted to a public or open platform. For clients with stricter requirements, I can accommodate tighter handling on request, from named-only access controls to keeping the most sensitive material off shared cloud entirely.
What happens after the Reputation Gap is identified?
The findings feed straight into a prioritised communications roadmap: specific recommendations on how to position your narrative, what to say, and where to act first. How deep that roadmap goes depends on your resources and timeline, but the starting point is always the same, the clearest possible picture of where you stand.
Let's Work Together
Every engagement starts with a conversation.
Reach out to schedule a confidential preliminary discussion.
Mail: yannick@krammpartners.com
Phone: +44 7938 501 486